Where Endurance Begins
Inside the Mitochondria
-
90%
Of our energy is generated by the mitochondria
Mitochondria are the organelles that convert fuel and other nutrients into energy for muscle contractions. Our body is comprised of trillions of them.
-
Your mitochondria are the bedrock of endurance
An athlete's endurance relies heavily on healthy mitochondria. Their function directly dictates an athlete's capacity to convert and supply energy during prolonged physical efforts.
Optimised mitochondria function unlocks higher endurance
-
Carbs
Convert carbs into energy more effectively, enabling full use of your gels.
-
Fat
Convert fat stores into energy more effectively, giving you access to an additional fuel source for endurance.
-
Lactate
Convert lactate back to energy more effectively, giving you more efficiency and reducing lactate build-up.
-
Oxygen
Convert oxygen more effectively, improving your aerobic capacity, often measured as VO2 max.
How it works
Inside the conversion
-
The fuel
Energy gels and drinks break down into glucose and nutrients, which enter your bloodstream.
-
The flow
Glucose and nutrients flow through your blood to your muscles, supplying them with fuel.
-
The conversion
Mitochondria in your muscle cells turn fuel and oxygen into ATP, the energy that powers contractions.
-
The energy for movement
ATP energises your muscle fibres, allowing them to contract and release, which drives movement.
Endurance unlocked at its source, the mitochondria.
-
OLEUS targets the mitochondria, making energy conversion more efficient for lasting endurance.
