Where Endurance Begins

Inside the Mitochondria

90% of our energy is generated by the mitochondria

Mitochondria are the organells that convert fuel and other nutrients into energy for muscle contractions. Our body is comprised of trillions of them

Mitochondria are the bedrock of endurance

An athletes performance relies heavily on healthy mitochondria. Their function directly dictates an athlete's capacity to convert and supply energy during prolonged physical efforts

Optimised mitochondria function unlocks higher performance.

Convert carbs into energy more effectively, enabling full use of your gels

Convert fat store into energy more effectively, giving you access to an additional fuel source for endurance.

Convert lactate back to energy more effectively, giving you more efficiency and reducing lactate build up

Convert oxygen more effectively, improving your aerobic capacity, often measured as VO2 max

How it works

STEP 1

The fuel

Energy gels and drinks break down into glucose and nutrients, which enter your bloodstream

STEP 2

The flow

Glucose and nutrients flow through your blood to your muscles, supplying them with fuel

STEP 3

The conversion

Mitochondria in your muscle cells turn fuel and oxygen into ATP, the energy that powers contractions

STEP 4

The energy for 
movement

ATP energises your muscle fibres, allowing them to contract and release, which drives movement and performance

The mitochondria
optimiser 

OLEUS formulas optimise mitochondrial function, making energy conversion more efficient and unlocking higher performance.

Explore the science behind cellular energy.