At OLEUS, we believe endurance begins long before the start line — it starts with the small rituals that fuel both body and mind. For this year’s UTMB in Chamonix, we teamed up with our friends at The Miners Coffee Barcelona, a specialty coffee brand that shares our passion for craft, community, and raising the standard of daily rituals. Together, we set out to create meaningful moments for athletes and supporters throughout race week.
We served up freshly brewed coffee paired with a free shot of Pre-Activity 2.0 — the enhanced OLEUS formula designed to support performance and endurance. This wasn’t just a product launch, but a celebration of community, connection, and shared passion for starting the day strong.
What was the OLEUS x The Miners Coffee collab about?
Throughout the 2025 UTMB week, at the Athlete Village in Chamonix, visitors to the OLEUS stand and our community events received:
- A handcrafted coffee from The Miners
- A complimentary shot of Pre-Activity 2.0, our new endurance-focused formula
The two weren’t designed to be consumed together — instead, they represented two boosts with a shared purpose: coffee, the everyday ritual that powers athletes and supporters alike, and Pre-Activity 2.0, the next-level boost designed to prepare the body for performance. Together, they highlighted how different rituals can play a role in starting strong.
Why The Miners Coffee?
The Miners is a brand we’ve admired from the start. Their dedication to sourcing quality beans, perfecting their craft, and building a true coffee community mirrors our mission at OLEUS — to deliver products that combine performance with purpose.
Our connection with them started last year at Mallorca by UTMB, where we met Kirill and Regina from The Miners. From that first conversation, we quickly saw a shared eagerness to bring communities together around endurance and lifestyle.
Our first collaboration took place just weeks later, during the Valencia Marathon on November 29. Together with Barcelona runners, we hosted a sunrise shakeout run starting from The Miners’ Poblenou café. The morning began with an OLEUS Daily Shot, followed by a 5 km loop through the city, and ended with fresh coffee back at the café.
That event set the tone for our partnership — a blend of performance-focused nutrition, coffee culture, and community spirit. Since then, we’ve continued to work together in Barcelona, and more exciting events are already in the works. Stay tuned.
Coffee, community, and connection
At UTMB, this collaboration wasn’t just about the coffee or the product — it was about creating moments. Runners, supporters, ambassadors, and the OLEUS team came together to connect, share experiences, and start their days on the right note. The response was incredible, with athletes loving the combination of a handcrafted brew alongside the functional boost of Pre-Activity 2.0.
What’s next?
The Miners Coffee isn’t our only partnership this season. Earlier this year, during Flandrientrail in June, we collaborated with The Mocktail Club to create a refreshing post-race ritual with our recovery shots. These moments are only the beginning — you can expect more creative partnerships, social runs, and community experiences that bring endurance to life in new ways.
👉 Do you have a brand you’d love to see us collaborate with? Send us a DM on Instagram or drop us an email — we’d love to hear from you.
Here’s to early mornings, big climbs, and coffee-fueled conversations that keep us moving forward.
